Tuesday, 30 September 2014

The Two Rules for Doing Corporate Video Production

Corporate videos are a type of audio-visual aids, showcasing an organization’s core. Such videos are resourceful as well as impactful, thereby, making them an ideal marketing tool. A corporate video is a part of branding communication strategy and has profound effect upon target audience. The production of corporate video, however, is not at all simple. Listed below are a couple of tips that help in creating the best-in-class corporate videos.

Define and refine your audience first

Marketing is the process of positioning as well as communicating a business’ unique value.  It is quite a possibility that your product or service will not appeal all and sundry. Therefore, it is essential that you craft the message (showing business’ unique value) as per the needs of target audience. A visual marketing message has the best impact on target audiences. And the best way to show target audience a well-crafted, visual marketing message is via corporate videos.  The in-depth knowledge of making a corporate video is held by only a leading instructional and training films services company. Thus, it is wise to sign up for such type of services and solutions rendered by corporate video production companies.

Try to make an emotional connection

Our conscious mind always tells us to take rational decision. The subconscious mind, however, does the opposite. It is surprising to note that each and every purchase decision is likely to be taken by our subconscious mind. And, to date, the best way to have an emotional connect with the target audiences is to show them a video message that they can remember. The best visual marketing message is the one that people can relate to. A corporate video presentation should always target to build an emotional connect with the target audiences. 

The two above-named factors help make a corporate video a powerful marketing tool. Thus, resultantly, every business is making a bee line to sign up for reliable corporate video production services.

Wednesday, 10 September 2014

ERP Systems Specifically For Educational Institutions

Computers and the Internet technology have become tools for making an entity (human, businesses, etc.) omnipresent. The essence of Information and Communication Technologies (ICTs) has been visible in our everyday environment. Manufacturing entities were the first to draw benefits from ICTs. One of the biggest boons of ICTs has been Enterprise Resource Planning (ERP). The academia, at present, has explored the benefits and comforts that are offered by an ERP.  Continue reading to explore...  

What is an ERP system?

An ERP is a set of software applications that helps in centralizing company-wide information system. An ERP system of an educational institution (university, college, school, nursery, etc.) can help in integrating different departments, divisions, geographical locations into a university-wide, unified information system. University management software, by and large, can integrate different functions of a university such as:-

  • Student information
  • Human resources
  • Financial systems

What can ERP software do for an educational institution?

Such type of software that is designed specifically for educational institutes can:-

  • Integrate as well as facilitate the flow of information across a variety of functions
  • Act as a helper in re-engineering an educational institute’s faulty practices and ailing policies
  • Support metric-based decision making as well as trend analysis
  • Dramatically reduce the overall cost of information management and maintenance  
  • Become a storehouse for critical information
  • Allow a user to input data within a single system that can, further, integrate in other systems
  • Allow a user to easily access data in real-time environment
  • Dramatically cut down on work that does not add value

Problems faced while implementing an ERP for educational institution

ERP offers a systematized informational architecture. All ERP software companies prioritize safety of a user’s information.  The implementation of such a system, however, can become problematic if:-
  • Strategic goals and purpose have not been clearly defined.
  • Educational institution’s management is reluctant and does not show active participation when the system is getting implemented.

Thus, for availing the full benefits of an ERP, it is necessary for solution provider as well as educational intuition to work closely.