Content is the life of any website. Images or flash videos on a website can only allure visitors, but what makes them stay is the content. Special consideration must be given while designing content for the website for schools. Often, in the process of deciding which content should stick onto the website, some content editors and web designers throw out the baby with the bath water.
Deciding the worthiness of content on a website, especially for a school, is not simple. The writers, editors and web designers must know the audience. Primarily, the audience of education websites comprises students, parents and faculty members alike. The reams of information must be placed on the website with painstaking organization.
In general, the following information should find space on a school’s website.
The school’s information
A school’s website should have a page dedicated to the generic information such as the institution’s telephone number, driving directions and full postal address. Also, mentioning the school’s boundary is useful. The generic information might also include school’s history, awards received, mission statement and other interesting facts.
The policy of school
The school’s policy must be included on the website. The information about school’s policy consists of dress code, graduation requirements, code of conduct, and the like. Publishing such policies helps the reader get an idea about the school’s values.
A webpage must be earmarked for listing the events, which will be happening throughout the year in the school. The calendar of events is the best way to keep parents, students and teachers updated about school happenings.
Links to resources
Providing links to students and teachers about the resources has been a helpful practice done by many schools. However, the internet site’s administrator must keep a check on whether these links are working or not.
A school’s internet site should have the above mentioned content. Other requirements of content can be determined easily if there is no communication gap present between web designers, content writers and school authorities.