Tuesday, 11 March 2014

Everything About A School’s Online Marketing Campaign

<![endif]-->Designing a school – or any other educational institute – online promotion campaign requires high levels of innovation. The two important ingredients while designing a school’s online marketing campaign are ease-of-understanding. A major section of a school’s promotional campaign is its website; a web designing company should keep both students and staff of the school at heart while designing its internet site.

Communication is the key to success

Most of faulty web strategies for school are conceived due to communication gaps between web designers and the institute’s authorities. Therefore, everything must be done to avert such communication gaps to exist in the first place. The web designers and school authorities must interact on a periodical basis to ensure that a web strategy, addressing all the branding requirements must be established.

Easy navigational structure
A school website design must support an easy navigational structure. The easier the navigational structure the simpler it is for the user to find the desired information. SEO will necessarily increase the traffic on a school’s internet site; however, converting the traffic to potential students depends on the design of the website. The web designer along with school authorities should ensure that the educational website design must solve the desired query of students in the shortest turnaround.

Determine the target audience

While developing a school’s internet site, it becomes significant for web designers to analyze the behavior of the target audience. In the case of a school’s internet site, the target audience generally comprises parents and teenagers. Each of these visitors – especially teenagers – is predisposed to boredom and distraction. Nevertheless, it has become evident that the website’s design must be interactive and easy to navigate for giving the targeted audience a seamless experience. Further, ensure that each educational institution’s internet site must have rich content. Always note, a website having high-quality content increases its Google ranking.

Such points must be harboured while planning the website’s promotional campaign

Saturday, 8 March 2014

What A School Website Should Have?



Content is the life of any website. Images or flash videos on a website can only allure visitors, but what makes them stay is the content. Special consideration must be given while designing content for the website for schools. Often, in the process of deciding which content should stick onto the website, some content editors and web designers throw out the baby with the bath water.  




Deciding the worthiness of content on a website, especially for a school, is not simple. The writers, editors and web designers must know the audience. Primarily, the audience of education websites comprises students, parents and faculty members alike. The reams of information must be placed on the website with painstaking organization.



In general, the following information should find space on a school’s website.



The school’s information

A school’s website should have a page dedicated to the generic information such as the institution’s telephone number, driving directions and full postal address. Also, mentioning the school’s boundary is useful. The generic information might also include school’s history, awards received, mission statement and other interesting facts.



The policy of school

The school’s policy must be included on the website. The information about school’s policy consists of dress code, graduation requirements, code of conduct, and the like. Publishing such policies helps the reader get an idea about the school’s values.



Event calendar

A webpage must be earmarked for listing the events, which will be happening throughout the year in the school. The calendar of events is the best way to keep parents, students and teachers updated about school happenings.



Links to resources

Providing links to students and teachers about the resources has been a helpful practice done by many schools. However, the internet site’s administrator must keep a check on whether these links are working or not.



A school’s internet site should have the above mentioned content. Other requirements of content can be determined easily if there is no communication gap present between web designers, content writers and school authorities.

Thursday, 6 March 2014

The Role of School Websites in Brand Building



Websites as a luxury is a thing for the past; presently, it has become a necessity for any type of business. Website plays a significant role in building the brand image of a school. With the advent of internet technology, the importance of school education websites cannot be undermined. A school’s website has taken a cardinal position in building the educational marketing strategy. A neat, user-friendly website design education generates unimaginable leads and also provides an excellent platform for engaging with potential and current students.

The significance of a school’s website

  • A well-designed website of a school or any other educational institution can create excellent platform for promoting its departments, strengths and services.
  • A school’s educational site offers engaging day-to-day content for binding the visitor, especially a current student.
  • With the progresses in technology, cutting-edge software – such as Content ManagementSystems (CMS) – has been developed to manage a school’s internet site cost-effectively. Such software helps in easing off the entire process of updating the websites. Also, such software enables the site’s admin to add search engine specific rich text in the website.
  • Remember to update content on the website periodically; since the more frequently the site gets updated the more a search engine (Google, Yahoo, Bing, MSN, etc.) would come back to it. Content is the king.
  • Also, a school’s website is available every time, which is not the case with a brick and mortar school building.

What a school website can have?
 A school’s internet site can accommodate a large amount of information of different types. Some information that a school’s educational site has includes:-

  • School’s policy
  • School information
  • Calendar of events
  • Newsletters 
  •  Extracurricular activities

The website design education for a school helps it produce business leads and boast its other achievements.

Tuesday, 29 October 2013

Does Having Educational Websites Help Boost Your Prospects?


Today, it is not possible to succeed without education. Education gives us the knowledge. It helps developing a perspective of looking at the life. Nevertheless, you at least need it for a job to support yourself. Don’t you?

So, we do need education. And institutions are the most sought and conventional sources for acquiring education. Now, how do we decide where to apply and which one to join? There are so many of them. In fact it is difficult to find the best one out of the pool of many. There are instances, when the need of a website comes into real play, especially in the modern high-tech net-savvy scenario.

The best websites for education just make sure they meet all these requirements, and therefore, their developers (like www.stercoeducation.com) always keep in mind following aspects:

• That the website speaks of them in the best convenient way.
• That the audience doesn’t get stuck anywhere.
• That one finds whatever one came looking for & returns more than content and convinced.
• That the website could keep track of the needs of audience.
• Also the reasons behind their failure in navigating the website.
• Helps in categorization of information pertaining to individual departments.
• Provides Web based features to integrate the placement processes.

These are the most common aspects you can find in almost all the top 10 educational websites, because the most important role of an educational organization, besides imparting qualitative education, is to make them available for one and all. 

Monday, 28 October 2013

Benefits of a Good College Website Design



Today, when everything has been made available at just the click of your mouse, anything that doesn’t keeps at par, owns all the viable possibilities of just running out of the race. And educational organizations, though however rich, if doesn’t own an equally rich website, the face to all their work, are no exception then.  As a segment of potential students choose not to apply to a college because of an awful experience on the college’s website. 


Finally, several educational organizations have started to realize that a good college website design can save a lot than it costs.    Gone are the days when a website use to accomplish one aspect, of measuring the number of visitor hits. Today, a good website can work both the ways. It will not only speak about your manifold aspects, but also help you track who are your visitors? What do they want? Why do they fail to find it? Most importantly, how worthy is your site visit? 


We at Sterco understand the growing demand for the comprehensive communication and management tools for educational organizations.  It is over a decade now that we have been serving various sectors such as educational institutions across India with innovative new media and IT solutions, and help them interact with people in most effective and efficient manner. 


At Sterco, we levitate:

·         Apt categorization of information pertaining to individual departments

·         Web based features that integrate the placement processes

·         Web based features that allow the alumni to stay connected

·         Web based solutions with features that facilitate online admissions

·         Integrated content management system for simplified website maintenance